Latest Stories

• Singapore Startup Wants to Solve Marketing Challenges with AI

  9 years ago News

  

  Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing channels, specifically social media, to gain valuable consumer insights. The Singapore-based startup taps artificial intelligence (AI) as well as tracks [...]

• Who Takes Legal Liability?

  9 years ago News

  

  Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.  Dynamic scalability [...]

• People-Based Marketing: The Next Digital Chapter

  9 years ago News

  

  People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the industry, as the evolution of audience targeting. Where did it start and how does it work in practice? ExchangeWire speak [...]

• GDPR: What’s Relevant for the Use of Cookies & Identifiers in Online Marketing

  9 years ago News

  

  After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on the EU General Data Protection Regulation (GDPR), which is expected to come into force mid-2018. The new GDPR contains numerous [...]

• Facebook Going After TV Budget with Introduction of Video to Audience Network

  9 years ago News

  

  Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience Network. The announcement will mean that beyond just Facebook and Instagram, advertisers will now be able to buy video inventory [...]

• Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks

  9 years ago News

  

  The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO, Opera Mediaworks about their position in the market, as well as the trends and opportunities [...]

• Glipsa Acquires Mobils in Brazil; Ve Interactive Arrives in Colombia

  9 years ago News

  

  This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets; Ve Interactive starts the expansion in LATAM with commercial operations in Colombia; The Argentinian publisher [...]

• How Programmatic Can Empower the Squeezed Middle

  9 years ago News

  

  The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured [...]

• Mobile Device IDs Will Lead in a Converged Media Landscape

  9 years ago News

  

  The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge. Leo Giel (pictured below), chief revenue officer, YouAppi, tells ExchangeWire that marketers should not ignore device [...]

• Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency [...]