Latest Stories

• Impression Tracking: Measuring the True Impact of Display Advertising

  9 years ago News

  

  Understanding the true value of display advertising isn’t always straightforward. Despite the different measurement options available, such as click-through and view-through, these metrics can be inadequate when it comes to telling the true story of what role an ad has [...]

• 33% of US Marketers Expect Budgets to Rise; Mobile Devices & Networks Will Have Biggest Impact on Marketing

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketing budgets to rise; Customer experience rules; and UK retailers [...]

• Playable Mobile Ads Reap Rewards: Q&A with Jeff Marshall, CEO, CrossInstall

  9 years ago News

  

  In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads are an important part of this, with 224 billion apps predicted to be installed this year. With such high competition, [...]

• India to Spend £5.24bn on Ads; ANZ Marketers Slower to Tap New Tech

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs [...]

• Mobile Ads & Private Marketplaces Take Centre Stage in AU

  9 years ago News

  

  Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces. With its ad tech market among some of the world's most matured and [...]

• Now & Next: TV

  9 years ago News

  

  Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

• Publishers Have Big Dreams: Q&A with David Pironon, Sales & Ops Director, Smart AdServer

  9 years ago News

  

  The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation of programmatic, ExchangeWire speaks with David Pironon (pictured below), director of sales and operations, Smart AdServer, about publisher monetisation and [...]

• Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness

  9 years ago News

  

  Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]

• Is It the End of the 'Anonymous' Internet?

  9 years ago News

  

  With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel discussion on the topic of 'Bridging the Cross-Device Gap'. Here, Hendricks explains how the 'freemium [...]

• Cross-Device: An Onion That Gets More Complex as We Peel the Layers Back

  9 years ago News

  

  With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both [...]