Latest Stories

• Data-driven Creative: Key Considerations to Get You On Your Way

  9 years ago News

  

  Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured below), chief strategy officer, Affectv about the steps marketers can take to overcome those challenges and take their creative campaigns to [...]

• Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore broadcaster unveils HTML5 ad formats; Opera's ad biz no longer up for Chinese acquisition; Dentsu acquires [...]

• Key Challenges Holding Back OTT Monetisation Opportunities for APAC

  9 years ago News

  

  With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go towards this space. The same momentum is expected for Asia-Pacific, but the region faces similar global challenges that threaten to [...]

• Ad Spend Predicted to Fall for the First Time Since 2013

  9 years ago News

  

  During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the IPA Q2 2016 Bellwether report (released 14 July). However, ad spend is predicted to fall for the first time since [...]

• Education of Advantages of In-app Needed: Q&A with Cristina Constandache, Cheetah Mobile

  9 years ago News

  

  There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind [...]

• Microsoft's Earnings Easily Exceed Expectations

  9 years ago News

  

  Yesterday (19 July), Microsoft (NASDAQ:MSFT) announced earnings for the quarter ended 30 June, 2016. The company's flagship cloud product, Azure, saw revenue grow 102%, proving to the market that Microsoft is serious about closing the gap with market leader Amazon. Microsoft's earnings easily exceeded analysts' expectations, [...]

• Five Ways to Train the Next Generation of Programmatic Talent

  9 years ago News

  

  Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their existing team, there remains one important resource needed to achieve success: talent. In this piece, Michelle Chen (pictured below), director, learning [...]

• A Single Customer View – Why Email Holds the Key to Success

  9 years ago News

  

  The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands are successfully working towards a robust strategy and creating a [...]

• Yahoo & Netflix Struggle While IBM Surges Forward

  9 years ago News

  

  Yesterday (18 July), Netflix (NASDAQ:NFLX), Yahoo! Inc. (NASDAQ: YHOO) and IBM (NYSE:IBM) revealed Q2 2016 performance figures. In this piece we discuss: How Yahoo continues struggle as sale looms; The end of Netflix's explosive growth period; and IBM close to showing [...]

• Programmatic Has Endless Branding Opportunities: Q&A with Paul Carolan, Widespace

  9 years ago News

  

  Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more brands recognising its benefits as an awareness tool, how can both brand and direct response advertisers continue to achieve success? [...]