Latest Stories

• EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota [...]

• VOD Needs Robust Pricing Solutions at Scale: Q&A with Adam Boast, CEO, Videoflare

  9 years ago News

  

  The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as demand outstrips supply, is the subject of pricing being ignored and are new opportunities being missed? Adam Boast (pictured below), [...]

• Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu [...]

• Drones Over Hollywood: An Aerial View of Video Security

  9 years ago News

  

  As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of conversation. The uptake of drone usage in content production is soaring; but it seems that even drones are susceptible to [...]

• Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

• Advanced Attribution: A Complex Problem to Solve

  9 years ago News

  

  Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply nothing at all. For brands that want to implement attribution modelling successfully, what do they need to take into consideration? [...]

• Plugging Location Data Gaps in APAC

  9 years ago News

  

  With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in [...]

• Going Native: Mobile Advertising Genius or False Economy?

  9 years ago News

  

  Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee Jogia (pictured below), regional director of Rakuten Display Europe, Rakuten Marketing, about what brands need [...]

• Yahoo Earnings: Just Above Estimates

  9 years ago News

  

  Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo's struggle continues; there are concerns in all corners of the business: search, content, mobile, native, video, and social. Yahoo CEO, Marissa Mayer, said she is doing [...]

• How Kids' Digital Media is Turning into a Multi-Billion-Dollar Opportunity

  9 years ago News

  

  Advertising to children is a huge and controversial business. Turn on the TV at a certain time of day and you will be met with a barrage of adverts showcasing the latest, 'must-have' toy. Known as 'Centennials", kids today are [...]