×

Latest Stories

  • Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media

    News

    In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies [...]

  • Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

    News

    Newtons Cradle, Ad Blocking, Action

    The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily [...]

  • Twitter & Apple Fail to Meet Expectations

    News

    Apple Logo

    Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]

  • Engagement: The Next Evolution of Viewability

    News

    There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and [...]

  • IPA Bellwether Report Q1 2016

    News

    Marketers remain undeterred by financial and economic concerns, including Brexit and government spending cuts, illustrated by continued growth in marketing budgets, according the IPA Bellwether Report Q1 2016, released last Thursday (14 April).  Report Highlights  – Marketing budget growth sustained for fourteenth successive [...]

  • No RTB Means Prices Can Be Controlled in Programmatic TV

    News

    While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory. There were initial concerns among broadcasters in Asia-Pacific [...]

  • Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared

    News

    Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to Kevin O’Reilly (pictured below), CTO, TVSquared, about effective TV measurement. Here, O'Reilly talks us through the [...]

  • Data Analytics Drives Digital Marketing Budget in Brazil; Abril Announces Deal with MOAT

    News

    This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their new head of programmatic for Latin America; Editora Abril sets a deal with MOAT to [...]

  • DOOH: Layering Data Will Reveal Your Audience Like Never Before

    News

    Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful way of transforming DOOH – data. Here, Mick Ridley (pictured below), head of data and technology, Exterion Media, explains to [...]

  • Alphabet's Earnings Miss Forecasts

    News

    Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company's overall performance turning a profit whilst 'Other Bets' operate at a loss. Immediately after the [...]

Older Entries
Newer Entries