Latest Stories

• Brand Interactions via Email Lack Relevance & UK Ad Viewability Falling

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brand interactions via email lack relevance; Creative agencies don't take advantage [...]

• Even the Best Technology Will Be Held Back by Insufficient Capability: Q&A with Stack I/O

  9 years ago News

  

  Marketers are becoming more involved in technology – not just understanding its value to their business, but taking ownership of it too. There seems to be a great opportunity here for agencies, or vendors, to help marketers in their quest. [...]

• Facebook Revenue 10 Times Greater Than Twitter

  9 years ago News

  

  Facebook's average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn (£4.88bn) in total revenue. Yesterday (26 July) Facebook, Inc. (NASDAQ: FB) reported earnings for the quarter ended 30 June, 2016. Earlier [...]

• Verizon's Yahoo Deal Creates Powerful Competitive Rival: Experts Comment

  9 years ago News

  

  Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as no surprise to many, who have been waiting for months to find out who would [...]

• How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality

  9 years ago News

  

  Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it's opened up a whole new realm of connecting with their [...]

• Verizon Shares Fall After Q2 Earnings

  9 years ago News

  

  One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly revenue in six years. Sluggish subscriber growth underscores why the US's biggest mobile phone provider is seeking new sources of revenue through [...]

• Programmatic Publishing: Time to Repurpose Ad Tech

  9 years ago News

  

  Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech, explains Mihai Fanache (pictured below), CEO, thenewsroom.io, needs to step in. Here, Fanache tells ExchangeWire that the publishers of tomorrow [...]

• Bringing Unified Marketing Attribution to The Modern Marketer

  9 years ago News

  

  In our latest column from the IAB’s Display Trading Council, Shady Twal, head of programmatic, AOL and Matt White, EMEA managing director, Quantcast collaborate on discussing the benefits of a unified marketing attribution model. Traditional digital attribution solutions offered by many [...]

• Cars in Japan Targeted to Drive Campaigns

  9 years ago News

  

  Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content to targeted audience groups. Cloudian and Dentsu have been working on a pilot that uses visual recognition to identify vehicles [...]

• High Impact Advertising: Navigating a Gold-rush Era

  9 years ago News

  

  High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it isn't being given the opportunity to shine. Rob Garber (pictured below), managing director, Undertone EMEA tells ExchangeWire how the industry [...]