Latest Stories

• Why Omni-channel Marketing Can No Longer Be Avoided by Banks

  9 years ago News

  

  The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing the banking industry to sit up, take notice, and take an omni-channel approach to marketing [...]

• Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original [...]

• Automation: The Omnichannel Tipping Point

  9 years ago News

  

  Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten (pictured below), head of international, Rubicon Project, certainly thinks it is. Here, Whitten talks to ExchangeWire about how we are much [...]

• Better Collaboration Holds the Key to Transparency

  9 years ago News

  

  Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one place, the true value of inventory could be established, and the optimum price could be achieved for each impression without [...]

• People-First Mobile Strategies Win: Q&A with Jess Beldner Maurer, Flashtalking

  9 years ago News

  

  It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this space? ExchangeWire speaks with Jess Beldner Maurer, business development director, Flashtalking, about the growing opportunities that exist in mobile and [...]

• CEO "Proud" of Rubicon Q1 Results

  9 years ago News

  

  Yesterday, (3 May) Rubicon Project (NYSE: RUBI), reported record Q1 results: revenue is up 71% year-on-year; earnings per share are up by 1,450% year-on-year. Rubicon also reported that 30% of its revenue comes from mobile and the remaining 70% from desktop, [...]

• Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC consumers will consider ad blockers; China brands to spend more on digital; Indian online publisher [...]

• VAST 4.0: The New Video Advertising Age

  9 years ago News

  

  The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is [...]

• Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi  

  9 years ago News

  

  This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital agency Adsolut; details of a deal that DMP Navegg closed with a food company, Friboi, [...]

• A Year-long Profitable Streak for Amazon

  9 years ago News

  

  Last week (28 April), Amazon.com, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter, ended 31 March, 2016. AWS accounted for 56% of the company's profit this quarter and is the most profitable business at [...]