Latest Stories

• Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network

  9 years ago News

  

  It's the mobile industry's big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss all things mobile for a full week. Amid the blizzard of hardware launches and high-level keynotes [...]

• Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives investment; Teads introduces vertical video ad format; AppNexus plans programmatic outstream video marketplace; Paul Childs joins Smadex; and Adsquare adds new [...]

• OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges

  9 years ago News

  

  Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), Tuesday [16 February] saw the release [...]

• xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity

  9 years ago News

  

  With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the 'Future of Mobile' panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with [...]

• Global Bot Fraud to Cost USD$7.2bn in 2016; TV no Longer Dominant Screen

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: global bot fraud to cost USD$7.2bn in 2016; TV no [...]

• Xaxis Launches Political Ad Platform in APAC; TubeMogul Unveils AU Programmatic TV Landscape

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Xaxis launches political ad platform in APAC; TubeMogul unveils AU programmatic TV landscape; Saatchi & Saatchi buys [...]

• Marketers Not Keeping Up In Mobile Race

  9 years ago News

  

  We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]

• Is BBC3's Move Online the Future of TV?

  9 years ago News

  

  Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving a world-first yesterday (16 February) by becoming the first-ever television channel to switch from linear [...]

• China App Developers Need Local Strategy to Acquire Global Audience

  9 years ago News

  

  Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to promote their apps beyond local shores. Doing so successfully, however, will require local adaptation and tweaking of their monetisation strategy, [...]

• All-Digital Independent Needs to Set Example for Fellow Newsbrands

  9 years ago News

  

  On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production and becoming a digital-only publication, with the final print editions being published at the end of March. The all-digital move [...]