Latest Stories
Publisher Co-operatives: A Global Trend
Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager, international (pictured below) at Rubicon Project spoke exclusively to ExchangeWire and shared his prediction that publisher co-ops are going to [...]
Why It’s Time to Bring Art Back Into Digital Advertising & Refocus On Media Context
Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by tailoring their ads based on data, they are missing the bigger picture. Nick Welch, business development director UK, ADmantX (pictured below), in this piece calls for [...]
Marketers Will Unite Sales & Media Touch-points in New Ways in 2016
Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop inspiring branded content. Today (12 January), Millward Brown, the world’s leading expert in helping businesses grow strong brands, released its annual [...]
China's iPinYou Bets on Local Knowledge Against Google
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher level of service compared to Google, which it considers its archrival. iPinYou, which last month announced it had restructured to "return" [...]
Dentsu Aegis Network Acquires Navegg DMP; Ecommerce to Increase 18% in Brazil
This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP; Ecommerce in Brazil released the forecast of growth this year; and, finally, J. Walter Thompson [...]
Seeing Viewability for What it Is
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business intelligence, The Exchange Lab. It has always been the nature of advertising that publishers can’t guarantee [...]
Oracle Acquires AddThis; Yahoo Re-Org Against All Tax Odds
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers lay-offs; Nielsen calls for new measurement system; Rubicon Projects partners with Zynga; and Snapchat to develop [...]
Could You Excuse Me? My Fridge Is Talking to Me.
It is CES week, and everything in your home is becoming 'smart'. You have intelligent washing machines, telling you when your washing is done. You have cerebral thermometers, adjusting heat to your preferred selection via an app on your phone. [...]
AU Ad Market to Grow 3% in 2016; McGarryBowen Sets Up HK Outfit
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad market to grow 3% in 2016; McGarryBowen sets up HK outfit; Gravity4 buys out Australia's [...]
Only Brands Can Reverse Digital Marketing Disengagement
Many articles have been written accusing publishers of causing the rise of ad blockers due to our ‘complacent, gluttonous, and user-hostile’ approach, resulting in sites flooded with more and more disruptive formats. Brands are the only ones that can reverse [...]
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