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ExchangeWire European Weekly Roundup
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week’s edition: WPP drills down on attribution, EU presses Google further, Ad misplacement rears its ugly head in tabloid investigation, [...]
ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Singapore broadcaster establishes native advertising unit; AOL Platforms turns on in Southeast Asia; UK startup inks [...]
The Dawn of Programmatic TV Ad Trading?
The UK TV advertising market is in rude health, with the industry topping the £4.91bn mark last year – the fifth consecutive year of growth – and online formats playing a buoyant role within that statistic, according to figures complied by [...]
The Road Ahead for Publisher Co-Ops
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital first businesses; from increasingly relying on social networks for traffic referrals, and ceding control of their user data, he also [...]
Five Top Tips for Successful Programmatic Marketing in APAC
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know where to start, will find this week's feature handy. James Sampson, DataXu's Asia-Pacific vice president and general manager, dishes out [...]
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging native advertising to re-address the power dynamic between the buy- and the sell-side. Earlier this [...]
How 'Last-Click' Attribution is Persisting in the Cross-Screen Era
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the contrary. ExchangeWire explores how tracking campaign performance remains largely unsatisfactory to many in the era of cross-screen campaigns. The latest IAB [...]
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead of ATS Paris, ExchangeWire previews one of the event's stand-out panels that will debate this [...]
The Inevitable Collide of Martech And Ad Tech
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Having attended the MarTech conference last week in San Francisco, a few things struck me about the two-day conference on the nascent [...]
ExchangeWire European Weekly Roundup
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week’s edition: The countdown to ATS Paris; Mobile accounts for 23% of all digital spend; Vivendi nears Dailymotion purchase; and [...]
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