Latest Stories
Ad Tech 2016: Consolidate, Commoditise & Converge
Writing exclusively for ExchangeWire, Pat McCarthy, SVP corporate marketing at AppNexus (pictured) shares his thoughts on what will happen in Ad Tech in 2016. Earlier this year, Terence Kawaja, the inventor of the LUMAscape and one of the most perceptive actors in [...]
Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up of human beings who need meaningful connections with brands. It’s a fact made clear by [...]
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: half of consumers watch VoD everyday; 85% of marketers [...]
MediaMath: APAC Brands & Agencies Should Leverage Each Other's Capabilities; Grey Group Acquires Thailand's nudeJEH
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MediaMath: Brands, agencies should leverage each other's capabilities; Grey Group acquires Thailand's nudeJEH; Droga5 shutters Sydney office; [...]
Complex Programmatic Setup Blurs Marketers' View of Bids
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background. Singapore pay TV operator and broadband services provider, StarHub, is calling [...]
Programmatic’s Dirty Little Secret
Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the creative flair of advertising, and serving perfectly targeted content to the people that make or break a brand’s success – [...]
Fixing the Broken Viewability Model
Viewability is the topic that refuses to go away. Despite automation and standardisation, discrepancies are still vast. In this piece, exclusive to ExchangeWire, Sebastian Schindler, Insight Manager at InSkin Media (pictured) and Steve Doyle, CCO, discuss how the industry should approach [...]
How to Survive (and Surf) the Mobile Data Tsunami
The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven by the flood of 'signals' people are sending via interactions with their devices, their apps and the real world around [...]
Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending almost as much time online (5.25 hours) as they are on various 'traditional' activities combined (with [...]
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and one that international ad tech companies are keen to gain a footing in. In this [...]
Popular Tradertalks
Latest Posts
-
Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA -
Why the Human Touch Still Matters to an AI-Driven Media -
Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU -
The Slop Web: Welcome to the AI-Generated Ghost Town -
Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions
Follow ExchangeWire