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  • How to Survive (and Surf) the Mobile Data Tsunami

    News

    The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven by the flood of 'signals' people are sending via interactions with their devices, their apps and the real world around [...]

  • Capturing TV-inspired Web Searches

    News

    Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%.  On a typical day, internet users are now spending almost as much time online (5.25 hours) as they are on various 'traditional' activities combined (with [...]

  • Cracking China: the Challenges for International Ad Tech Companies

    News

    Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and one that international ad tech companies are keen to gain a footing in. In this [...]

  • Ve Interactive Aims to Double Operations in Brazil; Mobile and HTML5 Are Priority in LATAM

    News

    In this week’s LATAM RoundUp: Ve Interactive reveals numbers and plans for their operations in Brazil, with 15 new hires this year; Boo-box adapts to HTML5 and this change is IAB Brasil’s focus this month; and an opinion piece by [...]

  • Now and Next: Artificial Intelligence

    News

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  • AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial Media acquisition; Rubicon Project takes programmatic outdoors; MoPub launches Demand Platform; Turn appoints a new [...]

  • ATS London: An Industry in Flux & Why You Must Attend

    News

    We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year's ATS London is coming at a time of huge change in our industry. As programmatic media [...]

  • Australia Ad Tech Industry Wants More Accountability; Twitter Ads Now Available to More APAC SMBs

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia ad tech industry wants more accountability; Twitter Ads now available to more APAC SMBs; and WWE [...]

  • Lack of PII Proves Challenging for Indonesia DMP Players

    News

    Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles. Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of [...]

  • Auto Trader: From Used Car Magazine to Digital Heavyweight

    News

    ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel [...]

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