Latest Stories

• Exclusive ATS London Content

  11 years ago News

  

  The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the day, ExchangeWire has published some content on the official ATS London app. The app - available [...]

• Opening Up The Programmatic Native Opportunity To Buyers

  11 years ago News

  

  Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to achieve standards in order to realise one of the biggest opportunities for advertisers in the current [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Brands get wise to programmatic ways; The 'F-word' raises its ugly head again; RTL goes full-steam into programmatic with closure of [...]

• WFA Report Gives Guidance On How To Work With Programmatic Service Providers

  11 years ago News

  

  The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic [...]

• Data Points Towards Mobile, Rich Media, And Private Marketplaces

  11 years ago News

  

  The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading. Martin Stockfleth Larsen, Adform CMO, reflects on how quickly this is happening, and points out [...]

• 10 Reasons Why Ad-Tech Will Collide With Mar-Tech

  11 years ago News

  

  Ahead of next week’s ATS London keynote speaker and marketing technologist Scott Brinker shares his opinions on how marketing cloud technology is set to further disrupt ad tech.   Marketing is moving from being in the business of communications to being [...]

• ATS London 2014 app now live

  11 years ago News

  

  With ATS London 2014 taking place on 8 September ExchangeWire has teamed with Noodle Live to bring you the official ATS London event app which can be downloaded from the App Store and Google Play so delegates can get the [...]

• 'The reasons behind rapid change are clear-cut, even if the consequences are not'

  11 years ago News

  

  Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus how those with first-party data can help simplify the audience buying process.  Few other areas of [...]

• Ad Tech's Dilemma: Fragmentation vs. Consolidation

  11 years ago News

  

  One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means  media teams cannot possibly evaluate suppliers in every category, plus the commonality of the history of ad tech and the rail network, including how consolidation under large media [...]

• ‘Ad Tech 3.0’ Dystopia or Utopia?

  11 years ago News

  

  Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.  Programmatic players [...]