Latest Stories
Concerns Over Data Privacy Hit Record High
Headlines detailing government snooping online are having an adverse effect on consumer confidence, including concerns over how private companies handle consumer data to shape their online advertising strategy, according to a survey released to mark Data Privacy Day. Privacy awareness body [...]
Microsoft, Nugg.ad Germany Deal Notes Privacy As An USP
Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology on its suite of digital services, including Xbox 360, Skype and email service Outlook.com. The deal further suggest a rapid increase [...]
Paul Palmieri Steps Down As Millennial Media CEO
In an unexpected move, Millennial Media co-founder and CEO Paul Palmieri has stepped down from the chief exec role to join New Enterprise Associates(NEA), with ex-Yahoo revenue chief Michael Barrett taking over the top job at the mobile advertising network. Paul [...]
Industry Group formed To Help Deliver The Elusive 'Year Of Mobile'
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in the notoriously tricky mobile display ad market with the formation of an industry working group that intends to spread further [...]
Lifting The Lid On The Pandora’s Box Of Brand Safety
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing to pay for, writes Dan de Sybel, director of technology and operations, Infectious Media. The drive towards more transparency in [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make [...]
Advertisers And Publishers Eye Greater Consistency In Ad Viewability Measurement
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as trade bodies representing advertisers and premium publishers have identified it as one of the key issues to address in 2014. [...]
Combating The Inefficiency In Data Aggregation
The digital advertising industry thrives on data. Data-points provide agencies with the analytics & insights needed to optimise digital campaigns, web sites, landing pages, etc. The more data we can collect and analyse, the better, writes Charlie Hudson Sq1, [...]
Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role of EMEA CEO, crowning a series of high-level moves within the WPP trading desk. This [...]
'As Marketing Technology Eats The World, Can Ad Tech And Agencies Remain Relevant And Critical Solutions For Marketers?'
With a number of big IPOs and large M&A deals in the space over the past twelve months, Marketing Technology is a hot area right now. Only this week Terry Kawaja wrote a piece on recode about ad tech [...]
Popular Tradertalks
Latest Posts
-
Google and the Ad Tech Butterfly Effect -
The Stack: Chatbots, Commerce, and Competition -
Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty -
Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape -
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?
Follow ExchangeWire