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APAC Brand Marketers Primed For Programmatic Drive
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel Jor, the conference curator, to get insights into the impetus [...]
IPONWEB: 'We Don't Consider Ourselves To Be A Commodity Product'
Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's positioning and expansion in the USA from its current embryonic North American base, stationed in New York City. This comes [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biigest events in the industry, and in this week's edition: Yahoo buys up BrightRoll; Google drops the ball costing publishers millions; Facebook tells ATS Paris audience ad tech has nothing to fear from the [...]
Facebook Claims It's In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved [...]
Premiering Linear TV Buying With Programmatic Tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week's announcement to partner with AOL/Adap.tv to pilot the media industry’s first integrated programmatic private marketplace for television. The offering promises to enable advertisers and [...]
'Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience'
French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using the technology at this week's ATS Paris on (13 November). In a preview of the [...]
'Sales Jobs Will Be More Data-Driven And Less About Martini Lunches'
In the countdown to this week's ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French market, plus the brand perspective on programmatic, including attempts to meet a reported skills gap [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Publicis tops its shopping spree; AppNexus at vanguard of click fraud fight; Europeans eye US success at ATS New York; Irish firms [...]
Who Will Dominate The Future Programmatic Landscape?
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic advertising will be dominated by agency trading desks, the internet's big Silicon Valley players, or [...]
AppNexus To Guarantee 'Fraud-Free' Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won't charge advertisers for invalid traffic. The [...]
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