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‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the point when it comes to data management platforms (DMPs): it’s that size matters. Knowing the [...]
EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time, his experience of working in the space over the past nine years, and why now [...]
‘Breaking Out of Search: 24/7 Media Assists SME Advertisers Tackle Local Digital Advertising Opportunity’, by Nicky McShane, European Managing Director, 24/7 Media
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance in the overall marketing mix couldn’t have been more firmly stamped than when Procter & [...]
ATS Paris To Take Place On November 14 - Tickets Now On Sale!
This will be our third ATS Paris, as we look to focus again on one of Europe's biggest and most innovative digital advertising markets. The French have blazed a trail in the areas of publisher co-ops and programmatic video over [...]
'Japanese Publisher’s Remarkable Strategy to Growing 700% in 6 Months', by Ian Jenkins, VP of Sales Enablement, Cxense
From the street, Tokyo-based publisher Toyokeizai looks like a typical publisher. However, what is happening inside the building is nothing short of extraordinary. Recently, Mr. Norihiko Sasaki, Editor-in-Chief for Toyokeizai Online, and his talented team have increased page views from [...]
‘APAC’s Continuum of Difference’, by John Merit, Manager, Business Development & Product APAC, Videology
Online advertising spend in APAC is set to surpass US$52 billion by 2017, according to PricewaterhouseCoopers’ (PWC) latest global entertainment and media outlook. The figure currently stands at just over US$27 billion, but is expected to rise at a compound [...]
Adform Q2 2013 Report
Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well for the industry as a whole. Across Europe, advertisers increased spend by 92%; and publishers [...]
The Rise of the Client Trading Desk & its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it's often easy to forget the fundamentals of our business. Display budget is very much controlled by the agencies — even more so in Europe and the APAC region. There [...]
Solve Media Global Bot Traffic Study
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46% for web advertising and from 29% to 35% for mobile advertising. For the second quarter, [...]
'RTB Brings the Northern Lights to the Nordic Media Scene', by Gareth Holmes, Commercial Director EMEA, PubMatic
Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic and gripping dramatic television series, such as The Killing and Borgen, that the global marketplace has embraced enthusiastically. The Nordic [...]
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