Latest Stories
'RTB: UK Takes the Lead', by Nicolle Pangis, President of Real Media Group
Numerous reports and studies show just how the RTB market is exploding, with IDC estimating that global spending on real-time bidded display ads in 2016 will be $13.9 billion. What’s more, a lot of that research seems to be focusing [...]
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but on whom a campaign has been sold to, or sold by. On ad operation teams, [...]
WireColumn: Why ‘Pseudonymisation’ Can Be a Good Deal, for Both Users and Businesses
Stephan Noller is CEO & Founder of nugg.ad AG In a previous article, Nick Stringer from IAB UK explained how the EU wants to regulate the use of data on the Internet and why this might go too far when it [...]
Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what this means for their expanding platform offering. How do you think the recent acquisitions by MediaMath, [...]
'Just Enough Manifesto: Don’t Drink the Big Data Kool-Aid', by Mikko Kotila, CEO & Founder, STATSIT
Data has gotten heads spinning. It’s too many in kind and too much in quantity. Data is becoming a big problem. More data means more cost, and more inputs lead to more complexity. Complexity, in turn, leads to more cost. The [...]
Hail the European Traders: Next Generation Trading Services
The definition of an ad network has for some time been ambiguous. ExchangeWire is no stranger to voicing its perspective on who is or isn’t an ad network. This piece doesn’t intend to go over old ground, but it's worth [...]
Datacratic CEO James Prudhomme & Co-founder & CTO Jeremy Barnes, Breakdown Their Open-Source Bidder, RTBkit
It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the way to competitive advantage. To that end, Datacratic recently unveiled the first phase of their vision to help create [...]
German Programmatic View: Turn's Oliver Weiss Gives Some Insight On The Local Data-Driven Ad Market
The third Ad Trader Conference is now only weeks away. This year's event in Berlin on April 18 will focus primarily on how the key constituent player, namely Sales Houses and brand advertisers, are building strategy around programmatic buying. In [...]
‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclusivity and cachet of content streamed online. This is part of a broader trend, as users are voting [...]
Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of Admeld's SSP solution to its core publisher product suite. Scot Spencer, Director of Product Management, [...]
Popular Tradertalks
Latest Posts
-
Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape -
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over?
Follow ExchangeWire