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WireColumn: Making RTB Work For Publishers
ExchangeWire is pleased to announce the launch of the WireColumn, a new column written by a crack team of thought leaders from across Europe and APAC. ExchangeWire recognises it does not have all the answers and the introduction of the [...]
Arun Kumar, President of MAP G14, Discusses Their APAC Expansion & Why Local Partners Are Important
Mediabrands Audience Platform (MAP) is expanding multidirectionally in the APAC region into China, India, Japan, Australia and Southeast Asia. Here Arun Kumar, President of MAP G14, discusses with ExchangeWire the state of the region and what to expect for 2013. Can [...]
The Rise Of The Ad Tech App EcoSystem Series: FlxOne Discuss Their App Strategy
There has been much debate about the imminent ad tech crash. Some say there is too much VC money, flooding the ecosystem. Others say there are too many point solutions struggling to scratch a living with unsustainable businesses. So how [...]
Jordan Khoo, Regional VP APAC, MediaMind, Discusses the State of Evolution in Southeast Asia
The rate of growth in Southeast Asia at the moment is some of the strongest in APAC. ExchangeWire caught up with Jordan Khoo, Regional Vice President of APAC at MediaMind, to discuss the state of evolution in Southeast Asia and [...]
'The Mobile DSP & RTB APAC Market Opportunity', by Carl Costa, GM & MD APAC, StrikeAd
Big publishers have generally been a bit slow to the mobile party, hence mobile has grown out in a distinct and rather fragmented manner. Media consumption has been fractured across all sorts of smaller social networks and mobile sites that [...]
'The More Things Change, the More They Stay the Same.' Adam Russell, Head of Display at LBi Breaks Down the Merits of the Post-View
"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in French), highlighting, of course, that as tumultuous as times are, nothing really changes. He probably wasn’t talking about the world [...]
As Smile Vun Group (SVG) Launches PrecisionMatch, Nitin Chowdhary, VP, Discusses What The Solution Can Deliver For Clients In APAC
Nitin Chowdhary is Business Head & Vice President at PrecisionMatch (SVG Media). Here he discusses the roll out of SVG's new personalised trageting solution in the region, as well as developing trends in the APAC display marketplace. Why did SVG decide [...]
James Lamberti, GM & VP of AdTruth, Explains Targeting Audiences Without Targeting Individuals
As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for their consumer privacy compliance, digital marketers are looking for alternatives. Here James Lamberti, General Manager and Vice President at AdTruth, [...]
IAB's SafeFrames Review by Laurent Nicolas, Founder & CEO of Alenty
The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry is ready to make very important efforts to insure that ad-viewability will be correctly measured. Correctly means, "so robustly that [...]
Tinkoff Digital Launch DSP Solution, DataMind, For The Russian Market
Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the Russian market. DataMind will be Tinkoff Digital's first product launch in the market. The new solution is aimed squarely at Russsia's [...]
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