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German Media Players Primed For Automated Push
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide [...]
German Programmatic View: Ad Trader Conference Agenda Now Live
The Ad Trader Conference is now only a few weeks away (April 08 in Berlin). The agenda is now live on the event website. This year we are taking a look at the emerging programmatic video market in Germany, as [...]
'Quality Content Still Rules In Programmatic World'
Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is critical, and calls for broadcasters to get programmatic buying on their agendas. ‘Content is King’ is a phrase we’ve all heard [...]
Programmatic is Maturing – It’s Time for Publishers To Stop Fearing It
Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is generating record CPMs for publishers (up 67% year-on-year), but despite all this, publishers are continuing to see that channel as [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1.Digital boom eases revenue-dip for RTL Germany-based, pan-European broadcaster RTL this week announced that digital revenues jumped 26% in the year to 31 December, 2013, to hit €236 [...]
'How Innovation Leads To Fragmentation In Ad Tech'
Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict [...]
Ad Trader Conference: What Is The Reality Of The German Programmatic Market?
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That's a lot of noise to have [...]
‘People Use Buzzwords As A Box They Need To Check, But Often Don’t Know What They Mean’
Will Margiloff, IgnitionOne CEO, tackles one of the ‘fuzziest’ of the industry buzzwords: ‘Marketing automation’, and challenges readers to reconsider its definition. Our industry is drowning in buzzwords. This should come as no surprise to you if you have read any [...]
Is the future of data-driven advertising on smartphones a ‘native’ one?
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back. Yahoo is the latest Silicon [...]
'Competitions give the real-time advertising specialists a chance to prove their value'
Sylvain Deffay, Infectious Media's country manager, France, advises on how to best scrutinise the performance of ad budgets in a world of near constant technological change. The latest figures from French regulator the SRI reveal programmatic buying is maintaining an upward [...]
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