Maximising Your Most Valuable Currency: First-Party Data
At ATS Singapore 2022, ExchangeWire's Lindsay Rowntree was joined by an expert panel to discuss how companies are utilising the industry's "new currency", first-Party data. Together, the panel explored what good data architecture and governance look like for publishers and brands, how both parties can establish the fundamentals of data management in the current environment, what technology tools should they be relying on to do so, and more.
Lindsay Rowntree – ExchangeWire (moderator)
Enshe Manto – Johnson & Johnson
Gabriel Lazaro – Chubb
Henry Shelley – TripleLift