59a's Adam Ray Discusses Do Not Track Plus, Linear TV & Mental Health Awareness in Advertising

The MadTech Podcast

On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends.

In this episode:
– The IAB urging the US Congress and the FTC agree to imposing stricter data privacy laws, known as ‘Do Not Track Plus’.
– Following the influx of TV upfronts in the US, how traditional linear TV advertising is evolving in the face of decreasing consumption.
– As part of Mental Health Awareness week, how companies within advertising are addressing company culture and the importance of initiatives to promote mental health.

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