BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation 

On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team and how they work with brands and sponsors.  

Jasmine also expands on the importance of authenticity, the monetisation of digital content, and the future of family friendly content.