In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jaren Loy, business marketing lead at Fairprice in Singapore. They discuss the value and challenges of retail media, from the availability of first party data to cross-channel measurement for proving better outcomes, and how the APAC market compares to other regions.

Based on a panel for ATS Singapore 2026: Retail Media Reality Check: Building Networks, Data Pipes & In‑Store Scale. Retail media in APAC is exploding, but standards, tech stacks, and measurement are still evolving. This discussion covers in‑store screens, loyalty engines, data monetisation, and partner evaluation. Speakers explore how they’re navigating the region’s dominant walled‑garden commerce ecosystems. A session that dives into what it takes to build a retail media business in APAC.