MadTech Podcast

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  The MadTech Podcast: ATS London 2023 Special

  Following a fantastic two days, jam-packed with insightful panels, keynotes, and discussions, the ExchangeWire team sat down to reflect on the events of ATS London 2023.  Attempting to cut through the post-event haze, head of content John Still, COO Lindsay Rowntree, [...]

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  R/GA’s Bayyina Black on ESG in Agency Selection, Authentic DEI, and Content Strategies

  On this week's episode of The MadTech Podcast, Bayyina Black, global director, sustainability and impact at R/GA, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss the importance of ESG in the agency selection process, why authenticity [...]

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  Copa90’s Charlotte Thomson on YouTube, TikTok, and Women’s World Cup Broadcast Rights

  On this week's episode of The MadTech Podcast, Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's use of YouTube to grow the UWCL, Burnley FC Women's [...]

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  The MadTech Podcast Special: CTV as an Effective Marketing Environment

  In this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO at Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss CTV as an effective marketing environment. Together, Smith, [...]

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  The MadTech Podcast Special: Alkimi Exchange on Web3 in Media

  In this special episode of The MadTech Podcast, Alkimi Exchange's COO, Adam Chorley, and CTO, Chandrasekhar Narayana, join ExchangeWire's research lead Mat Broughton to discuss Web3 in Media, diving into the latest Insights & Attitudes report. In this The MadTech Podcast [...]

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  Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale

  On this week's episode of The MadTech Podcast, Josh Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it [...]

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  Beeler.Tech’s Rob Beeler on Pulse Premier, The Guardian's Contextual Deal, and UK AI Regulation

  On this week's episode of The MadTech Podcast, Rob Beeler, founder & CEO of Beeler.Tech joins ExchangeWire's research lead Mat Broughton and CEO Rachel Smith to discuss Pulse Premier, the Guardian's contextual targeting deal, and more. TikTok ad product goes halves [...]

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  ExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad Spend

  On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, [...]

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  ITV’s Patrick Kelly on Cookie Use, Newsworks’ ‘Trust Calculator’, and Streaming Ads Demand

  On this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and [...]

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  Jo Redfern on UK TV Subscriptions, Netflix Games, and Google’s FAST Play

  On this week's episode of The MadTech Podcast, content strategist Jo Redfern, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the recovery of SVOD subscriptions in the UK, Google's move into the FAST space, [...]

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