MadTech Podcast

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  AKA's Emily Hart on Longer TV Ad Breaks, Amazon Influencers, and a $5tn Metaverse Economy

  On this week's episode of the MadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom mulling longer TV ad breaks, Amazon's investment in influencers to breach livestream shopping, and McKinsey [...]

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  H&M's Jan Montwill on PlayStation Plus, Ads on Deliveroo, and Calls to Cut Marketing Spend

  On this week's MadTech Podcast, Jan Montwill, global media manager at H&M, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss PlayStation's revamped Plus offering, Deliveroo upping their ad inventory, and the UK's cost of living tsar calling on businesses [...]

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  Digilearning's Lisa Goodchild on eBay's NFT Buy, Premium Tiers, and Big Tech’s Legal Woes

  On this week's episode of The MadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, the growing introduction of premium subscription tiers, and calls for the [...]

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  The MadTech Podcast Special: Sustaining Creativity in Cookieless Environments

  On our sixteenth edition of The MadTech Podcast Special, Dal Gill, VP global partnerships, Seedtag, and Dominic Barnard, head of programmatic APAC, GroupM, join ExchangeWire’s Lindsay Rowntree to discuss how the shift towards cookieless environments has affected marketers' strategies, the [...]

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  M&C Saatchi Performance's Lavinea Morris on Netflix-Roku, Agencies, and Online Shopping

  On this week's MadTech Podcast, Lavinea Morris, Head of Performance, EMEA, joins Mat Broughton and John Still to discuss the rumoured plans for Netflix to buy Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery [...]

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  Sage + Archer’s Diederick Ubels on Musk’s Twitter Threat, VR Retail, and Fingerprinting

  On this week's MadTech Podcast, Diederick Ubels, CEO and co-founder of Sage + Archer, joins Grace Dillon and Ciaran O'Kane to discuss the bot data stand-off between Elon Musk and Twitter, the role of virtual reality in retail, and mobile [...]

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  Future's Dave Randall on the CMA's Google Probe, GDPR, and Social Media's Slump

  On this week's episode of the MadTech Podcast, Dave Randall, commercial director at Future plc, joins ExchangeWire's Rachel Smith and Mat Broughton to discuss the CMA's latest investigation into Google's ad tech, the effectiveness of GDPR, and social media stocks' [...]

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  ExchangeWire on Amazon's Cash Back Data Play, Breaking Up Google, and Ad Tech Predictions

  On this week's MadTech Podcast, ExchangeWire's Lindsay Rowntree and Ciaran O'Kane join head of content John Still to discuss Amazon's Shopping List Savings feature, the potential impact of the proposed Competition and Transparency in Digital Advertising Act, and O'Kane's ad [...]

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  The Future of UK Advertising in the Cookieless Era

  Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape. In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's [...]

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  Essence's Aarti Bharadwaj on the AMI Framework, Personalisation, and Analytics Consulting

  On this week's MadTech Podcast, Aarti Bharadwaj, Senior Vice President APAC, Client Analytics at Essence, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the DAA's new AMI framework, personalisation, and consumers paying for an ad-free internet. Bharadwaj also shares [...]

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