MadTech Podcast

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  ExchangeWire on WhatsApp, ATT's Impact on Facebook, and the US vs Australia's Media Code

  In this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss the latest news in ad tech and martech.   In this session: - WhatsApp has extended the deadline for accepting its new terms and conditions. The [...]

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  FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  On this week's episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Reach has become the [...]

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  Team ExchangeWire on Guinness Atkinson's ETF, Traditional TV, and India’s TikTok Rivals

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode: - Guinness Atkinson Asset Management has announced the [...]

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  The MadTech Podcast 2020 Christmas Special

  It's the MadTech Podcast Christmas Special! In this episode, ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this festive session, the team discuss: Google's decision to [...]

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  IAB Australia's Gai Le Roy on Zenith, the News Media Bargaining Code, and WhatsApp

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this episode: - Zenith has released its [...]

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  Silverbullet's Sandy Ghuman on Ecommerce Advertising, the UK's DMU, and Contextual

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this week’s episode: - Kroger and [...]

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  The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: - Nielsen has announced that it is developing its own identity graph ID [...]

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  Unruly's Alex Khan on IDFA; Ad Tech IPOs; and Global Media Trends

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Alex Khan, Group MD - International at Unruly, to discuss the latest news in ad tech and martech. In this week's episode: - Apple’s IDFA [...]

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  ExchangeWire In-House: CNAME Cloaking, Nielsen, and the EU vs. Amazon

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   - Apple’s latest iOS update (iOS 14) is set [...]

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  The ExchangeWire Team on TikTok and Shopify, IDFA, and the Misuse of Customer Data

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   – TikTok has stepped up its investment in social [...]

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