Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre.

In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM, join ExchangeWire CEO Ciaran O'Kane to discuss the fragmented nature of measurement; how the industry can solve the measurement challenges posed by the end of the cookie; the reasons why contextual is becoming more prevalent; the issues of scale connected to contextual, brand safety, and brand suitability; and more.