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The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

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Our fifth edition of The MadTech Podcast Special explores the emergence and power of the ‘private garden’, a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers.

In this episode, Matt May, senior biddable manager at Three; Phil Raby, GM UK at Mediarithmics; and Danny Spears, COO of The Ozone Project, join ExchangeWire’s Rachel Smith to discuss what a private garden is, and what the model can offer brands and publishers.

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