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Brand Metrics

Categories:
Cookieless Targeting; Data Activation; Identity Solution Provider; Measurement, Attribution & Analytics; Performance Marketing Services; Publisher Ad Server
Website:
brandmetrics.com
Email:
tom@brandmetrics.com
Geography:
APAC EMEA North America
Location:
Specialism:

Articles

Predictions 2022: The Future of Measurement and Attribution
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PressBox

Brand Metrics Fuels Expansion by Appointing a New Client Success Manager
Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution
Brand Metrics Bolsters Client Services Team as Brand Lift Measurement Booms
First Listener-Wide Study Reveals Brand Impact of Radio, Livestream & Podcasts
The Financial Times opts to partner with Brand Metrics for brand lift measurement globally
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Company description

Brand Metrics provides the only platform to measure brand uplift for digital ad campaigns, including display, branded content and video to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, their survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Their SaaS technology is used by over 40 global publishers including Bloomberg, Meredith, The Guardian, The Ozone Project, & Financial Times providing them with tangible proof of their site’s value.