PressBox News

• MarkApp Announces Strategic Partnership with Sovrn

  7 months ago News

  

  MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]

• VIOOH Ranks #1 in Martech 50 2025

  7 months ago News

  

  Today, (April 14th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has secured first place in the Martech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 [...]

• Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity 'Musicians Making a Difference

  7 months ago News

  

  Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian youth charity Musicians Making A Difference (MMAD).  Thirty emerging leaders from across the Australian and Singapore media and marketing industry responded to [...]

• adWMG Expands to Offer PC Player Acquisition for Steam Games

  7 months ago News

  

  adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing strategies in the gaming industry, adWMG is proud to extend [...]

• LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

  7 months ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on [...]

• iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory

  8 months ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]

• Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

  8 months ago News

  

  JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out-of-home [...]

• AdPlayer.Pro Ad Tech Company Upgrades Video Ad Server, Expands Hosting Capabilities

  8 months ago News

  

  AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. According to the company’s announcement, one of the essential novelties was the [...]

• First Avenue Partners with Pubstack to Optimise Ad Monetisation

  8 months ago News

  

  Pubstack, the most advanced monetisation management solution for publishers, is proud to announce its new partnership with First Avenue, a leading Italian media and technology company. Through this collaboration, First Avenue will leverage Pubstack's cutting-edge technology to further optimise its [...]

• BCU & Covatic Set New Benchmark in AI Cybersecurity Research

  8 months ago News

  

  Birmingham City University (BCU), in partnership with Covatic, has unveiled groundbreaking research to protect AI models from cyber threats. AI models are now integral to high-stakes industries like healthcare and autonomous vehicles. These systems exhibit high accuracy in analysing images, often [...]