PressBox Articles

• MGID Maintains its Stellar Growth Trajectory with a Strong H1 Performance

  9 months ago News

  

  MGID, the global advertising platform, has seen its investment in headcount, technology, and partnerships pay dividends as it delivered a strong H1 business performance, all supported by its ongoing international expansion.  Opening up new markets and revenue opportunities across North and [...]

• Azerion Appoints George Evans as Head of Curation UK

  9 months ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of George Evans as head of curation. In this new role, Evans will spearhead the company’s curation function, with a focus on implementing curated deals, [...]

• Sportskeeda Trusts Opti Digital to Boost Their CPMs

  9 months ago News

  

  Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence, in both the European and North American markets. Amid a series of announcements regarding new clients, the ad tech company now reveals [...]

• Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership

  9 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (August 8th, 2024) announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo [...]

• Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

  9 months ago News

  

  Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]

• impact.com Announces Continued Growth in Second Quarter of 2024

  9 months ago News

  

  impact.com, the world’s leading partnership management platform, announced continued strong performance in Q2 2024, driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable customer referral solution. impact.com empowers businesses to manage all types of partnerships [...]

• Covatic Launches Audience Linking Solution

  9 months ago News

  

  Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [...]

• Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising

  9 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [...]

• Taboola Integrates DoubleVerify's Authentic Marketplace Solution

  9 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. Since 2021, [...]

• Taboola Data Reveals - Brits More Interested in US Election Than Their Own

  9 months ago News

  

  The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]