PressBox Articles
Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment
Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint. The Nexx360 [...]
Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers
Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. This innovative feature allows publishers to effortlessly set up, run, and analyse [...]
Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences
Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]
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