PressBox Articles

• Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment

  9 months ago News

  

  Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint. The Nexx360 [...]

• Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers

  9 months ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers.  This innovative feature allows publishers to effortlessly set up, run, and analyse [...]

• Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA)

  9 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.   The London Stock Exchange-listed National World is [...]

• iion Welcomes Adam Peck as Head of Advertiser Sales, UK

  9 months ago News

  

  iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of advertiser sales for the UK. With over 13 years of experience in ad tech and a strong focus on programmatic [...]

• Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all'IAB Forum 2024

  9 months ago News

  

  Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

• Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens

  9 months ago News

  

  Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens. The vRoll™ network sources videos directly [...]

• Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy

  9 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

• BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

  9 months ago News

  

  BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

• Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences

  9 months ago News

  

  Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

• Clinch’s Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner

  9 months ago News

  

  Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [...]