PressBox Articles

• NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory

  8 months ago News

  

  Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less data solutions. Gaming, particularly mobile gaming, has emerged as an area of interest in the advertising industry due to its engagement [...]

• GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience

  8 months ago News

  

  EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [...]

• Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments

  8 months ago News

  

  Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]

• Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability

  8 months ago News

  

  Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]

• CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising

  8 months ago News

  

  Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

• Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution

  8 months ago News

  

  Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety [...]

• ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities

  8 months ago News

  

  ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum.  Founded in 2020 by Ed Thomas and Andrew Walters, [...]

• Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth

  8 months ago News

  

  Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson as executive vice president and general manager, EMEA. In this newly created role, Cook-Anderson will oversee all of Audigent’s business [...]

• Kevel Partners with the World’s Largest Home Improvement Retailer Orange Apron Media

  8 months ago News

  

  Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.  After six years of providing home improvement retail media solutions, Orange Apron Media [...]

• "Rethink Possibilites" : Invibes repousse les limites de la publicité digitale grâce à des solutions publicitaires pensées pour chaque industrie

  8 months ago News

  

  Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, explore de nouveaux horizons marketing avec "Rethink Possibilities", une stratégie innovante qui repose sur la puissance de l’IA Générative afin de redéfinir l’engagement entre la marque et le public. “Chez Invibes, notre mission [...]