TraderTalk Episode Two: Peer39 Discusses Its Positioning In The Market, The Value Of Semantic Targeting In Real-Time Buys, Why Context Is Still Critical For Brand Advertisers And Much More…

by Ciaran O'Kane on 10th Jul 2011 in TRADERTALK

Welcome to the second edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Paul Knegten, VP Marketing, MediaMath speaks to Peer39's CEO, Andy Ellenthal. Here Ellenthal discusses the origins and current positioning of Peer39, the value of semantic targeting in real-time buys, why context is still critical for brand advertisers and some insight on the current state of the data-driven display eco-system. So that you get all future episodes, you can subscribe to TraderTalk here.