In this special edition of TraderTalk TV for dmexco, Ciaran O'Kane, CEO, ExchangeWire talks with Scott Shapiro, product marketing director, measurement, Facebook about his role at Facebook, people-based measurement and the evolution of Atlas in the ad tech ecosystem.
In this episode you will discover:
- How clients use the Atlas product
- How advertisers are able to reach a relevant audience through Atlas
- The importance of measurement and how it will evolve
- Atlas' focus in the next 12 months