Scott Shapiro, Facebook Discusses the Evolution of the Atlas Product

In this special edition of TraderTalk TV for dmexco, Ciaran O'Kane, CEO, ExchangeWire talks with Scott Shapiro, product marketing director, measurement, Facebook about his role at Facebook, people-based measurement and the evolution of Atlas in the ad tech ecosystem.

In this episode you will discover:

- How clients use the Atlas product

- How advertisers are able to reach a relevant audience through Atlas

- The importance of measurement and how it will evolve

- Atlas' focus in the next 12 months

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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