by Lindsay Rowntree on 16th Sep 2016 in TRADERTALK

In this special edition of TraderTalk TV for dmexco, Ciaran O'Kane, CEO, ExchangeWire talks with Scott Shapiro, product marketing director, measurement, Facebook about his role at Facebook, people-based measurement and the evolution of Atlas in the ad tech ecosystem.

In this episode you will discover:

- How clients use the Atlas product

- How advertisers are able to reach a relevant audience through Atlas

- The importance of measurement and how it will evolve

- Atlas' focus in the next 12 months

dmexcoFacebookMeasurement