ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mood targeting; Mobile devices lead the way for AVOD; Disengaging app users; and Google and Facebook maintain dominance.Mood targeting
Reaching consumers when they’re in the right mood could increase the impact of digital advertising by as much as 40%, according to new research from Yahoo.
US and UK consumers are ‘upbeat’ 46% [...]
Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. The popularity of content sharing platforms means brands must have a strong presence on each of them. This edition of ExchangeWire’s Now & Next feature examines what brands must do to strengthen engagement on content sharing platforms, how strategies must [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive growth funding.
IPO of The Trade Desk on NASDAQ
The long-awaited IPO of The Trade Desk (NASDAQ: TTD) happened Wednesday, 21 September, 2016, with share prices debuting on NASDAQ at USD$28.75 (£21.88), 60% higher than the USD$18 (£13.70) IPO price. [...]
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to challenge Google’s DoubleClick and expand its Audience Network. ExchangeWire ask industry experts to weigh in.
Header bidding has been around for a couple of years and during that time has gone from zero to hero among many publishers. In fact, a report suggests 70% [...]
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. With Facebook’s 1.7 billion users, it is the largest publisher to date to take such a tough stance against ad blockers; and the move has certainly sparked debate. ExchangeWire spoke to some industry leaders to find out their opinions [...]
Undertone Partners with Facebook Canvas for Cross-device Retargeting: Q&A with Rob Garber, MD EMEA, Undertone
High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the mobile act, launching Canvas and Undertone recently announced a partnership with them to introduce cross-device retargeting capabilities for the ad format. ExchangeWire speak exclusively with Rob Garber (pictured below), MD EMEA, Undertone about what value the partnership will bring to Canvas and how cross-device retargeting will actually work.
ExchangeWire: What is Facebook Canvas?
Rob Garber: Canvas [...]
Facebook’s average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn (£4.88bn) in total revenue.
Yesterday (26 July) Facebook, Inc. (NASDAQ: FB) reported earnings for the quarter ended 30 June, 2016. Earlier this week (25 July) Twitter, Inc. (NYSE: TWTR) announced earnings for the same fiscal quarter. Facebook grew revenue by 59% year-on-year (YOY), favourable compared to Twitter, that announced its YOY revenue growth sunk to 20% from 60% a year ago.
Facebook report [...]
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech, explains Mihai Fanache (pictured below), CEO, thenewsroom.io, needs to step in. Here, Fanache tells ExchangeWire that the publishers of tomorrow need to become programmatic platforms to allow them to compete with the likes of Facebook.
The world seems to be waking up on the wrong side of the bed lately. It’s like a hangover, but global. Britain is leaving the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from publisher content; Amazon to open UK data centre despite Brexit; Havas launches global OOH & location network; PopJam reaches 30% of UK 8-12 year-olds; SpotX opens new Swedish office; and Blis unveils location private marketplace.
Facebook algorithm change to shift focus away from publisher content
Facebook have recently announced that they are planning to make some changes [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in the premium video ecosystem; and analysis of social content reposting trends.
The industry is several years away from creating an optimal marketing organisation
GumGum’s recently released study, ‘Building the marketing organisation of the future‘, surveyed 246 digital marketers from Fortune 500 [...]