Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. With Facebook’s 1.7 billion users, it is the largest publisher to date to take such a tough stance against ad blockers; and the move has certainly sparked debate. ExchangeWire spoke to some industry [...]
Undertone Partners with Facebook Canvas for Cross-device Retargeting: Q&A with Rob Garber, MD EMEA, Undertone
High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the mobile act, launching Canvas and Undertone recently announced a partnership with them to introduce cross-device retargeting capabilities for the ad format. ExchangeWire speak exclusively with Rob Garber (pictured below), MD EMEA, Undertone about what value the partnership will bring to Canvas and how cross-device retargeting will actually work.
ExchangeWire: What [...]
Facebook’s average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn (£4.88bn) in total revenue.
Yesterday (26 July) Facebook, Inc. (NASDAQ: FB) reported earnings for the quarter ended 30 June, 2016. Earlier this week (25 July) Twitter, Inc. (NYSE: TWTR) announced earnings for the same fiscal quarter. Facebook grew revenue by 59% year-on-year (YOY), favourable compared to Twitter, that announced its YOY revenue growth sunk to 20% from 60% a year ago.
Facebook report [...]
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech, explains Mihai Fanache (pictured below), CEO, thenewsroom.io, needs to step in. Here, Fanache tells ExchangeWire that the publishers of tomorrow need to become programmatic platforms to allow them to compete with the likes of Facebook.
The world seems to be waking up on the wrong side of the bed lately. It’s like a hangover, but [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from publisher content; Amazon to open UK data centre despite Brexit; Havas launches global OOH & location network; PopJam reaches 30% of UK 8-12 year-olds; SpotX opens new Swedish office; and Blis unveils location private marketplace.
Facebook algorithm change to shift focus away from publisher content
Facebook have recently announced that they are planning to make some changes [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in the premium video ecosystem; and analysis of social content reposting trends.
The industry is several years away from creating an optimal marketing organisation
GumGum’s recently released study, ‘Building the marketing [...]
Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience Network. The announcement will mean that beyond just Facebook and Instagram, advertisers will now be able to buy video inventory across other publisher apps and sites through FAN. What does this move by Facebook mean for the video market?
According to Facebook, 100 million hours of video are watched on their social media platform every day, [...]
Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company’s results dwarfed analysts’ expectations, resulting in a 9% increase in stock in after-hours trading.
Facebook’s triumphant earnings are refreshing after a week of poor results from Netflix, Twitter, Apple, and Alphabet (Google). “We had a great start to the year”, said Mark Zuckerberg, Facebook founder and CEO. “We’re focused on our 10-year roadmap to give everyone in the world the [...]
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a cumbersome effort of running separate campaigns across multiple platforms to effectively reach target audiences. ExchangeWire speaks exclusively with Mauricio Leon (pictured below), commercial director, TubeMogul, about becoming an official Facebook marketing partner and what this step means for increased interoperability across the video industry.
ExchangeWire: On 31 March, it was announced that TubeMogul have become an [...]
Cross-platform video advertising between walled gardens doesn’t sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are increasingly consuming video across different social platforms and are developing their strategies to target them effectively, but the challenge is to have a single view across all publisher platforms. ExchangeWire speaks with Chris Bennett (pictured below), managing director Europe, Pixability, about the launch of their new product that will give advertisers just that.
ExchangeWire: Pixability is [...]