Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience Network. The announcement will mean that beyond just Facebook and Instagram, advertisers will now be able to buy video inventory across other publisher apps and sites through FAN. What does this move by Facebook mean for the video market?
According to Facebook, 100 million hours of video are watched on their social media platform every day, [...]
Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company’s results dwarfed analysts’ expectations, resulting in a 9% increase in stock in after-hours trading.
Facebook’s triumphant earnings are refreshing after a week of poor results from Netflix, Twitter, Apple, and Alphabet (Google). “We had a great start to the year”, said Mark Zuckerberg, Facebook founder and CEO. “We’re focused on our 10-year roadmap to give everyone in the world the [...]
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a cumbersome effort of running separate campaigns across multiple platforms to effectively reach target audiences. ExchangeWire speaks exclusively with Mauricio Leon (pictured below), commercial director, TubeMogul, about becoming an official Facebook marketing partner and what this step means for increased interoperability across the video industry.
ExchangeWire: On 31 March, it was announced that TubeMogul have become an [...]
Cross-platform video advertising between walled gardens doesn’t sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are increasingly consuming video across different social platforms and are developing their strategies to target them effectively, but the challenge is to have a single view across all publisher platforms. ExchangeWire speaks with Chris Bennett (pictured below), managing director Europe, Pixability, about the launch of their new product that will give advertisers just that.
ExchangeWire: Pixability is [...]
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced that it would no longer be accepting any new customers to it. This came a couple of months after Facebook shut down approximately one-third of its ad [...]
Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker’s situation in the country and finds out that, for some publishers, 30% of their audience do not view ad campaigns; Brazilian Court bans WhatsApp for not complying with local investigation about organised crime; Predicta gets Double Click Media’s certification; TailTarget is now certified to operate Google’s DCM, TubeMogul partners with Navegg.
Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland, CFO and deputy CEO, Criteo, spoke exclusively to ExchangeWire about how innovation is driving the growth of retargeting spend and how ad blocking is really an opportunity for differentiation. Facebook also reported strong results after mammoth milestone of one billion logins in a single day. With exclusive insight from Justin Taylor, UK MD, Teads; Darren Khan, managing director of Genero; and Adnan Ebrahim, [...]
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, [...]
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Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?
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Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
Marin has recently [...]
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