At ExchangeWire Live NYC in March, Brian Stempeck, CCO, The Trade Desk, delivered a keynote speech on the state of advanced TV in the US, running through some of the key challenges currently facing the connected TV market.

In his keynote, Stempeck discusses:

– How the fast fragmentation of consumer behaviour is causing the need for TV to adapt

– How fragmentation causes challenges of inventory scale and how DSPs can help solve for this

– The approach to maximise TV yield

– How agency politics affect the TV-buying landscape

– The future of TV measurement

– Arbitrage and transparency in TV models

– Why it is vital for the consumer experience to be improved