ATS Singapore 2019: How Publisher Ad Monetisation is Changing
←Back to Indexby Mathew Broughton on 19th Dec 2019 in TRADERTALK
In this discussion at ATS Singapore 2019, the shift in publisher ad monetisation from display to video formats was discussed, with ExchangeWire’s head of content Lindsay Rowntree chairing Tom Simpson, VP, brand and exchange, APAC, AdColony; Hari Shankar, CEO, Singapore Media Exchange; and Dennis Augusto Caharian, general manager / senior vice president, GMA New Media, Inc.