Channel Factory’s Jovana Obradovic on Brand Suitability Within User-Generated Content

In this latest episode of TraderTalk TV, Jovana Obradovic, director of client solutions, EMEA and APAC at Channel Factory, joins ExchangeWire’s Ciaran O’Kane to discuss brand suitability within the user-generated content environment.

 

In this session, Obradovic and O’Kane consider:

- How to navigate brand safety around company YouTube channels, and whether this is still a challenge for agencies and brands;

- The benefits of Channel Factory’s product, and how their technology can help solve  brand suitability issues;

- The importance of the human element to Channel Factory;

- The significance of determining the individual meanings of keywords in relation to specific audiences; and

- Whether the same technology can be applied to other UGC platforms, such as TikTok.

Zara Briggs: Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.
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