Criteo's Thomas Bernal on Commerce Media and Retail Media←Back to Index
by TRADERTALKon 10th Nov 2022 in
In this latest TraderTalk TV, Thomas Bernal, solutions director at Criteo, joins Ciaran O'Kane to discuss two of ad tech's hottest topics: commerce media and retail media.
In this session, Bernal and O'Kane discuss:
- How we define commerce media and retail media and distinguish them from each other
- The infrastructure of Criteo's stack and how it functions
- How to balance the needs of DSPs and SSPs without compromising data privacy