In the second exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Ollie Shayer, director omnichannel media and planning at Boots UK and ROI outlines key retailer opportunities and challenges in retail media.

During this session, Shayer details:

- Opportunities Boots are exploring in retail media;
- current challenges retailers face when running retail media solutions;
- how loyalty card schemes support retail media efforts;
- and how consumers are set to benefit from retail media.