In the fourth exclusive VoxPop in the ExchangeWire RetailMediaHub, in association with PubMatic, Daniel Knapp, chief economist at IAB Europe, details how commerce media is set to evolve, and what will define conversations in the sector over the coming years.

In this session, Knapp discusses:

  • The evolution of commerce media on vertical and regional bases
  • Key challenges facing retail media
  • Next-generation formats in commerce media