In the fifth exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Kiessé Lamour, global head of media at Wunderman Thompson Commerce, outlines how both retailers and marketers can maximise the value of their commerce media campaigns through 2023 and beyond.

In this session, Lamour covers:

  • Maximising the value of commerce media campaigns
  • How measurement of retail media activations is set to evolve
  • Available options for commerce media campaigns