In this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy.


Smith uncovers:

- How the deprecation of third-party cookies has opened the door to alternative forms of tracking

- Whether Google's sandbox offers a viable replacement for third-party cookies

- Other potential successors to third-party cookies and the challenges they raise

- How and why the attention economy is shifting

- The opportunities and limitations of AI in the attention economy