Pixalate,  the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report comprehensively analyses the state of open programmatic CTV advertising in Q2 2025 across key global ad economies, including the United States, Canada, Mexico, and the United Kingdom. 

The reports cover CTV ad spend trends worldwide and in major key global ad economies markets across Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV. The detailed reports include ad fraud rates, popular app categories, CTV device market share statistics, invalid traffic rates (IVT, including ad fraud), and more.

Q2 2025 Global CTV Ad Supply Chain Trends Report key findings

Global CTV ad spend:

• Global open programmatic CTV ad spend: Estimated at USD$5.7bn (£4.3bn) in Q2 2025, down -3% year-on-year

Global CTV ad fraud (IVT):

• CTV invalid traffic (including ad fraud) rate: The IVT rate for global open programmatic CTV traffic was 18%
• By country: The United States (US) had an IVT rate of 18% and Canada also had an IVT rate of 18%; Mexico had a 21% IVT rate, while the United Kingdom (UK) saw a 20% IVT rate

Pixalate’s data science team analysed programmatic advertising activity across over 115 thousand connected TV (CTV) apps and over 8 billion global open programmatic ad transactions in Q2 2025 to compile the research in this series.

Download the Q2 2025 CTV Ad Supply Chain Trends Reports

• United States
• Canada
• United Kingdom
• Mexico
• Global

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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