adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory. The collaboration brings together adWMG’s user-acquisition and performance marketing expertise with Venatus’ extensive access to high-quality gaming audiences across console, PC, and mobile environments.

The partnership aims to strengthen the bridge between programmatic demand and premium gaming supply, enabling advertisers to reach gamers through immersive, brand-safe, and contextually relevant formats. adWMG’s advertisers will gain access to Venatus’ exclusive inventory, including in-game, around-the-game, and away-from-the-game placements, supported by advanced targeting and measurement capabilities.

“Partnering with adWMG has reaffirmed our continuous efforts to bring relevant advertisers to our publishers, driving suitability and value.” — Sam Edmonds, Head of Programmatic and Yield at Venatus

By combining adWMG’s data-driven approach to user growth with Venatus’ network of trusted gaming publishers, both companies will empower brands to activate cross-platform campaigns that drive engagement and measurable performance. The collaboration also aligns with a shared vision to elevate the global gaming ad ecosystem — connecting advertisers, developers, and publishers through smarter monetisation solutions.

“The partnership with Venatus is exciting because it not only combines both the supply and demand sides of the eco-system, but more importantly, combines premium game developers with targeted and engaged gaming audiences. Marking a step towards a more connected and immersive advertising experience. When gaming meets gaming, it can only equal success!” — Koray Fuat, Senior Supply Director at adWMG

With both companies deeply rooted in the gaming landscape, this collaboration is a natural fit — one that combines adWMG’s strength in performance and attribution with Venatus’s expertise in audience reach and media quality. Together, they are redefining how brands engage with players worldwide and shaping the future of gaming advertising.

adWMG

WMG International (known as adWMG) is a comprehensive platform for programmatic monetisation, with a strong emphasis on leveraging data to optimise ad delivery for direct publishers and supply-side platforms. Being an Official Google MCM partne...

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