Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns. 

This partnership is part of a shared commitment to support consumer goods companies in optimising their retail media strategies by providing them with clear and reliable indicators to better manage their investments. 

In a context where attention is highly competitive, DOOH (digital out-of-home) is establishing itself as an essential lever in retail media. Placed at the heart of the shopping journey, these campaigns capture attention, develop brand recall, and influence purchasing decisions. 

Enhanced metrics for a 360° view of performance 

This collaboration will make it possible to evaluate, in addition to the metrics already tracked by Catalina and Circana (sell-out, incremental, etc.), new strategic KPIs such as advertising recall, brand awareness, and perception of brand messages. 

With this enhanced approach, Catalina offers retailers and brands a comprehensive view of performance: from exposure to the message to conversion, including recall and influence on brand image. 

"This partnership is part of our ongoing commitment to innovation. By integrating reliable measurement indicators, we are giving brands and retailers concrete tools to enhance the effectiveness of their DOOH by Catalina campaigns," said Geneviève Daurat, director of DOOH at Catalina. 

A demand for transparency and effectiveness 

Catalina remains committed to its high standards for measuring the performance of its solutions, providing its clients with a clear and actionable view of their activations. 

"Together with Catalina, we are bringing a comprehensive solution to the market that combines activation and measurement. Our goal is to provide advertisers with simple, relevant, and immediately actionable data to guide their strategic decisions," explains Virginie Chesnais, CMO at Happydemics. 

This approach illustrates a strong conviction: in an environment where consumers are bombarded with messages from all sides, attention has become the new battle to be won in stores. With this alliance, Catalina and Happydemics confirm their role as strategic partners in DOOH, serving the performance of brands and retailers. 

Happydemics

Happydemics enables advertising players worldwide to accurately measure upper- and mid-funnel brand metrics—such as consideration, purchase intent, and brand preference—and optimize the ROI of all their cross-channel campaigns, including CTV, In-...

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