Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns.

This partnership will unlock advertiser-grade brand lift measurement within the Vistar ecosystem, measuring DOOH’s impact on factors such as familiarity, ad recall, consideration, and purchase intent. By combining Vistar’s global scale with Happydemics’ standardised, recall-based approach, brands and agencies can eliminate guesswork and move toward validated proof of impact.

Happydemics’ measurement unlocks true ad exposure using recall-based methodologies, delivering actionable insights at both the campaign and creative levels. Campaigns can be measured using statistically robust samples and benchmarked against category, venue, and format norms, offering a consistent framework for understanding performance across screens, cities, and regions.

Vistar Media clients will benefit from a consistent and scalable approach to brand measurement as DOOH strategies expand beyond single markets. By applying a unified measurement framework across EMEA, North America, Latin America, and APAC, advertisers can seamlessly compare performance, refine creative strategies, and improve effectiveness as global investments grow.

The initiative reinforces Vistar’s commitment to building a truly global, data-driven DOOH platform. 

"As advertisers scale DOOH campaigns across global markets, they expect the same level of measurement confidence they get from other major media channels," says Karan Singh, VP revenue, EMEA, at Vistar Media. "Our partnership with Happydemics gives brands a clear and consistent way to understand how DOOH drives real brand impact - not just in a single city or campaign, but globally. By moving beyond assumptions and toward proof, advertisers can invest, optimise, and grow with confidence."

"Happydemics leads the way in providing clarity and trust for brand measurement, and we’re excited to bring our solution to more brands worldwide," said Virginie Chesnais, CMO at  Happydemics. "Partnering with Vistar enables us to deliver fast,  precise insights for DOOH campaigns on a global scale. By helping advertisers understand what truly fuels brand outcomes across the funnel, we’re raising performance expectations and advancing measurement standards across the industry."

Happydemics

Happydemics enables advertising players worldwide to accurately measure upper- and mid-funnel brand metrics—such as consideration, purchase intent, and brand preference—and optimize the ROI of all their cross-channel campaigns, including CTV, In-...

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