HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond.

Founded in 2018, HBAgency has built a proprietary monetisation platform designed to increase value per session and overall advertising yield for publishers, without compromising user experience or editorial control. The platform supports flexible configurations and integrates with existing setups quickly, giving publishers a low-friction path to improved programmatic performance.

The company's technology targets publishers operating in high-traffic verticals such as news, sport, lifestyle and food  where audience acquisition increasingly flows through channels such as Google Discover, Google News and social media. HBAgency's optimised ad layouts and monetisation strategies are built specifically to convert these traffic patterns into tangible advertising value.

With an office in Madrid, HBAgency is reinforcing its commitment to the Spanish-speaking market, working closely with independent publishers, mid-sized operators and larger content networks alike. The expansion reflects a broader commercial objective: achieve +20% global growth in 2026, with LATAM and Spain as the primary drivers.

"Spain and Latin America have some of the most dynamic digital publishing ecosystems in the world, but monetisation hasn't kept pace with audience growth. HBAgency exists to bridge that gap — giving publishers the technology and expertise to convert their traffic into real advertising value," said Leonardo Ligas, CEO of HBAgency.

HBAgency's platform is built around a plug-and-play architecture, enabling fast onboarding and integration. Proprietary ad formats and layout optimisation work across all traffic sources, supported by an international team with deep monetisation expertise.

For more information, please contact hbagency.ai at info@hbagency.ai

HBAgency

HBAgency is a global ad tech company specialising in revenue optimisation for web publishers. Headquartered in Sardinia, Italy, we work with publishers and partners across the EU, UK, US, Latin America, and Africa. Our trusted partners include Rubico...

More about HBAgency »

Powered by PressBox