Latest Stories

• Azerion Appoints Mark Taylor as New Head of CTV in the UK

  11 months ago News

  

  Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market [...]

• The Retail Media Boom is Only the Beginning

  11 months ago News

  

  The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail. The last few years have truly cemented the fact that retail media is here to stay, and it’s hard to envisage [...]

• X in Breach of EU Digital Services Act; Google In Talks to Make its Biggest Acquisition; Amazon’s AI Shopping Assistant Available to All US Customers

  11 months ago News

  

  On today’s news digest: X In Breach of EU Digital Services Act; Google In Talks to Make its Biggest Acquisition; Amazon’s AI Shopping Assistant Available to All US Customers X is the latest to be accused of breaching EU law, with [...]

• Fighting AI with AI: Is This The Future Of Brand Safety?

  11 months ago News

  

  Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all the discussions on La Croisette, two key themes stood out [...]

• Axel Springer and KKR In Talks to Dismantle Media Empire; Apple’s Pledges Bring EU Antitrust Probe to a Close; ITV’s New ReLoved eBay Marketplace 

  11 months ago News

  

  On today’s news digest: Axel Springer and KKR In Talks to Dismantle Media Empire; Apple’s Pledges Bring EC Antitrust Probe to a Close; ITV’s New ReLoved eBay Marketplace  Chief Executive of Axel Springer, Mathias Döpfner is in talks with private equity [...]

• New Government – New Era for Ad Tech? 

  11 months ago News

  

  What does Labour’s victory in the UK general election mean for ad tech? With the change of government, what can the industry expect? Labour won a landslide victory in the UK general election last week, closing the door on 14 years [...]

• Epom’s Andrey Liulko on the Dominance of Digital Ad Spend, Epic Games’ Marketplace App and Ad Dollars Directed at the Olympics 

  11 months ago Podcast

  

  In this MadTech Podcast episode, Lindsay Rowntree is joined by Rachel Smith and Andrey Liulko, Chief Sales Officer at Epom to discuss the latest news in the worlds of media, advertising and tech.  They explore the dominance of digital ad spend, [...]

• The Stack: New Paramount Created; Xandr Accused of Breaching GDPR 

  11 months ago News

  

  This week on The Stack: New Paramount Created; Xandr Accused of Breaching GDPR; Streaming Giants Challenge New Canadian Legislation; Spotify Introduces Comments; Today's MadTech Daily Podcast This week, Skydance Media and Paramount Global finally reached a definitive agreement which [...]

• Jeff Green and Andrew Casale join ATS London line-up

  11 months ago News

  

  With ATS London a few weeks away, we’re delighted to announce two new headline speakers: Jeff Green and Andrew Casale. We are thrilled to announce TWO sensational headline speakers for ATS London - Jeff Green and Andrew Casale. Both headliners come [...]

• AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements

  11 months ago News

  

  AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]