Latest Stories

• The MadTech Podcast Special LIVE: Cannes Social 2024

  1 year ago Podcast

  

  In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, [...]

• Teads Unveils Next Generation Contextual & Identity Graph Built for the Premium Open Internet & CTV

  1 year ago News

  

  Teads, the global media platform, has released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the company’s understanding of what consumers read in editorial web environments [...]

• Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering 

  1 year ago News

  

  On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering  Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [...]

• BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation 

  1 year ago Podcast

  

  On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team and how they work with brands and sponsors.   Jasmine also expands on the importance [...]

• CTV: How Big is the Opportunity? 

  1 year ago News

  

  As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers?  As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [...]

• Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie 

  1 year ago News

  

  On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie  With the goal of working towards a more sustainable future, Ad Net Zero has published the first [...]

• Azerion Announces Launch of Habbo Hotel: Origins – A Nostalgic Trip Back to 2005!

  1 year ago News

  

  Azerion proudly announces the launch of Habbo Hotel: Origins, inviting players to relive the magic of the iconic virtual world as it existed in 2005. This thrilling release marks a major milestone in online gaming history, inviting players to experience [...]

• TripleLift’s Airey Baringer on Embracing Programmatic Innovation 

  1 year ago Podcast

  

  In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.  Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding [...]

• Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

  1 year ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides accurate data and insight into how [...]

• Opti Digital Amplifies Corporate Social Responsibility Efforts as it Grows

  1 year ago News

  

  Opti Digital, a cutting-edge ad tech platform that helps media publishers maximise their revenue, is intensifying its corporate social responsibility (CSR) strategy by limiting and offsetting its environmental impact. This initiative underscores the company's commitment to sustainability and responsible business [...]