Latest Stories

• Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem 

  2 years ago News

  

  In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

• Yahoo Year in Review 2023: Singapore's Top Online Searches Unveiled

  2 years ago News

  

  Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based on anonymised interest patterns of what was searched by users on Yahoo.  Serving as a rich resource and insight into the [...]

• Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention

  2 years ago News

  

  This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites.  The analysis revealed underlying characteristics top-performing news websites share [...]

• First Place in the kress Pro-Ranking 2023

  2 years ago News

  goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro. In the final weeks of the year, we are delighted to receive another award: goTom is the top-rated marketing tool in this year's kress report [...]

• Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease 

  2 years ago News

  

  On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease… Google’s cookie deprecation plan for the second half of 2024 still currently [...]

• A dive into all things contextual with Gourmet Ads’ Benjamin Christie 

  2 years ago News

  

  With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president of Gourmet Ads & Healthy Ads, who shed light on how advertisers [...]

• R3's Penelope Siraj on Google's Epic Lawsuit, Greenwashing, and Content Moderation

  2 years ago Podcast

  

  ExchangeWire's John Still and Rachel Smith are joined by Penelope Siraj of R3 for this week's MadTech Podcast. Tune in as they discuss three news stories, all with a legal angle and far ranging ramifications for the media industries. This week's [...]

• The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens 

  2 years ago News

  

  This week: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens… The Advertising Standards Authority (ASA) is certainly pushing forward in its mission to [...]

• MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test

  2 years ago News

  

  MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹ across all media channels and platforms in the UK.  Following this, attention has now turned to cookieless measurement, with Chrome’s Privacy [...]

• Predictions 2024: Innovation

  2 years ago News

  

  In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [...]