DAIVID Names Barney Worfolk-Smith as its New Chief Growth Officer

DAIVID, a global platform that helps advertisers measure and improve the effectiveness of their content at scale, today (January 24th, 2024) announced its EMEA MD Barney Worfolk-Smith has been promoted to chief growth officer.

In his new expanded role, Worfolk-Smith, who has been at the company since 2022, will be responsible for developing the London-based company’s global commercial strategy, including driving revenue growth, overseeing international expansion, and leading the platform’s marketing function. 

Barney, who has also held senior roles with companies including leading ad platform Unruly (now Nexxen) and IPG owned agency, That Lot, will also have oversight of the wider business, including advising on product development.

With eight out of 10 marketers believing creative quality is the most significant factor in an ad campaign’s success, DAIVID provides advertisers with the tools they need to measure, benchmark, and optimise the effectiveness of their content at scale, across any platform or marketing channel. 

The global platform uses advanced technologies,including facial coding, machine learning, and computer vision/ listening, to affordably help marketers optimise the impact of their creative and media strategies. 

Based in London, Worfolk-Smith will continue to report to DAIVID CEO and founder, Ian Forrester. 

Barney Worfolk-Smith, Chief Growth Officer, DAIVID

Forrester said: “Since joining DAIVID, Barney's impact has been phenomenal. His level of commitment and the results he’s delivered have been second to none. He marries huge talent with an outstanding work ethic and a ceaselessly positive attitude. Working alongside our ground-breaking solutions, which help advertisers crack the creative code, I am hugely excited to see what Barney can achieve next.” 

Worfolk-Smith said: “Being chief growth officer rocks. Ian has already fostered a truly growth-oriented environment here at DAIVID, so it feels liberating to change my role to focus on that globally. I think 2024 will be the year brands will fully embrace the dial-shifting upticks that unlocking their creative effectiveness can have. We’ve got so much news to share in the coming weeks, it’s going to be exciting. I can hardly wait.”

Over the last 12 months, Barney has overseen incredible growth at DAIVID. Revenues at the company saw a year-on-year increase of 300% in 2023, while the number of employees doubled. Clients include EssenceMediacom, Omnicom, Singtel, Adevinta, and Snapchat.


DAIVID is a global tech platform that enables advertisers to evaluate and improve the effectiveness of their creative at scale. In today's content-saturated, always-on world, DAIVID helps marketers cut through the noise. The UK-based company empowers...
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